Hoodwinked: How Marketers Use the Same Tactics as Cults -- Mara Einstein, Hardcover

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Hoodwinked: How Marketers Use the Same Tactics as Cults -- Mara Einstein, HardcoverPowerhouse marketing expert, narrator of Netflix's Buy Now documentary, shows how today's biggest brands are using cult like tactics to capture not just your wallet, but your devotion. From viral leggings to must have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected

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