The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

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The Startup Way: How Entrepreneurial Management Transforms Culture and Drives GrowthWinner of the Business Book Awards 'Thought Leader' category With his million copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. In this groundbreaking new book, he draws

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